You can’t succeed in blogging if you’re not
- consistent
- disciplined and
- breaking some blogging rules!
The new definition of blogging is this..
Blogging = BRANDING
You can take your blog to the next level by boosting your brand value. The best way to improve your branding is to analyze what successful people are doing and repeating the same.
What if you break some blogging rules?
When you listen to what the successful people around your niche are saying, you simply can’t stand out from the crowd. Why?
You’ll blindly follow their advice, because you trust them and apply same blogging rules on your blogs. And? Everyone else will also apply the same on their blogs. How can you differentiate yourself then?
Here’s the answer…
Post daily
Most A-list bloggers suggest this; post daily to succeed in blogging.
It worked several years ago. Not now!
Unless you’ve a tech, entertainment or news blog, forget about posting daily.
I don’t say posting daily sucks.
But..
You simply can’t build a better brand by posting daily. There are tons of bloggers who are posting daily on their blogs. But do you ever read their blogs?
Daily posting works only if
- you’re a full time blogger
- you’ve paid writers or
- you’ve a team of writers (guest contributors)
Don’t care about your posting schedule. Post daily, weekly or inconsistently.. but make sure you’re posting something so AWESOME that will encourage your readers to apply your tips immediately after reading your posts. That’s the only way to build thriving audience in your network.
Start building email list
Almost every top blogger suggested this: build an email list.
Why?
When you’ve a great email list, you can easily sell your products, reach more audience and build strong relationships with the readers.
But..
What happens when you blindly follow this tip and start building an email list by creating a freebie?
It just SUCKS!
If you want to make more money, you need a hungry email list, not a BIG list.
- Start focusing on increasing the interaction with your readers.
- Send them frequent emails by providing value in each and every email.
- Let them know that you care.
- Build focused emailed list, remove inactive subscribers and unwanted people (who don’t open and read your links) from your email list.
Guest blogging is the ultimate weapon
I know.. guest blogging works. You can get lot of attention, visibility, traffic, leads and sales when you land on top blogs.
There are successful guest bloggers like Onibalusi, Gregory Ciotti, Marya, Zac Johnson etc. who are using it to build a great brand in the blogosphere. They are successful because they know how to do guest blogging the right way.
What if you do guest blogging just for the sake of links?
Simply, no one will ever care about you and your blog.
Even if you spend quality time on writing awesome guest posts, you can’t grab more people attention if you don’t have enough killer contents on your blog.
When you’re guest blogging, try to get more recognition, not links, traffic or subscribers. First off, focus on social media sites to engage with other bloggers, get more online visibility by sharing the best stuff around your niche. Then, write what your audience might be asking you. Guest blogging comes later!
Optimize your blog posts for the search engines
Search engines are good, but people are great.
Even if you bring search engine traffic to your blog posts, no one will read if they don’t digest your posts.
When you are a new blogger, you need blog readers, not traffic. Focus on building fans, not just readers.
Focus on people first, you won’t regret later.
It’s people who read, share, link and comment on your blog posts – not search engines. Yes, you need search engine traffic, but only when you already have problem solving contents on your blogs. Till then focus on improving your blog’ readership.
Content is King – Fuck it, it’s NOT!
A mediocre writer that’s friends with every member of the Technorati 100 will become a popular blogger faster than a brilliant writer with no friends at all ~ Jon Morrow
Your blog needs more visibility, not content.
Almost everyone is producing good content on their blogs. But why they are not getting enough attention from the blogosphere?
Good is the enemy of great. There are only few bloggers who are creating really great content on their blogs, it’s no brainer they are receiving even more audience and improving their brand.
If you want to repeat the same on your blogs, follow this..
Great content + better promotion = blogging success mantra
Want more exposure?
- The world need more bloggers, give some breathe to each and every blog post that you write to get more visibility
- Try to convert your blog posts into infographics, podcast, or even videos to reach new audience
- Build a tribe around your niche (participate in blog forum discussions, and Facebook groups)
- Link to other blogs in your posts and do it regularly
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