How to Improve/ Enhance Social Media Presence Using Pinterest?

If you have an online business, you probably don’t need to be told about the importance of chalking out a sound social media strategy.

An online business’s success today depends, among other things, on its social media strategy to a large extent.

While there is no disputing the fact that two most used social media platforms for promoting online businesses are Facebook and Twitter, LinkedIn, Instagram, YouTube, Google+ and Pinterest are making their presence felt in a big way too.

If you think I’m exaggerating, check these figures for yourself:

• Facebook has more than a billion (yes, BILLION!!!!) active users.
• Twitter has more than 220 million active users.
• YouTube videos generate more than 2 billion views every single day!
• LinkedIn helps more than 117 million professionals get in touch.

With only 37 million users at present, Pinterest does seem pint sized in this huge market. But considering that smart users have utilized it to turn tables on their competitors and launch aggressive marketing campaigns certainly makes it a force to reckon with.

It is one of the fastest growing social media platforms at present.

8 Killer Steps to Help You Improve/ Enhance Your Social Media Presence Using Pinterest

According to a leading website, Pinterest delivers targeted traffic that brands desire because 83 percent of Pinterest users are women. Let’s not forget that it is women who decide upon nearly 90 percent of household purchases!

So without wasting any more time, let us get started and see how we can make use of this wonderful platform to enhance our social presence and get noticed by an ever increasing targeted audience.

• Begin With Creating a Pinterest Business Page

Pinterest users can add information about their company and the link to their website in the“About us” section.

Try to get the maximum mileage out of this short description by using your best keywords here. This will help you get noticed by search engines and thereby help you with your SEO efforts too.

• Create Pin Boards

Create different, targeted pin boards which will cater to the various sections of your business.

If you are an online site selling furnishings for instance, you could have a pin where you share curtain ideas and feature the upholstery you have for sale. You can also create a DIY pin board where you can give your followers new ideas for buying stuff from you.

An e commerce site selling cosmetics can have separate pin boards for new eye makeup ideas, nail art, hair styling, etc.

• Use Your Keywords in Board Titles

When you create different boards for your targeted audiences, add the keywords in the title and make sure to do so in the description of that board as well so that when Pinterest users are hunting for something related to your keywords, you stand a greater chance f being noticed.

• Create Colorful Pins

As all of you who know the basics about getting started around this site know already, this picture based site is built around ‘pins’ where users share their ideas, designs and products.

Try to make your pins colorful, attractive and stand apart from the rest. The images used here should have a special visual appeal.

Pins that clamor for attention and capture the eye immediately manage to grab the maximum eyeballs and get the maximum repins.

Pinterest power users also suggest creating bright, well lit images instead of dark ones because the former get 60% more repins than the latter.

• Try to Create Taller Pins

The size of the pin is equally important. It has been observed that taller pins get more attention.

Taller pins are twice as likely to get noticed by casual Pinterest visitors than the smaller or usual sized ones.

• Avoid Faces

Unlike Facebook, pins with faces or personal pictures/ photographs do not help on this site. Try keeping faces out while creating pins.

Pins with no faces at all are as likely to be loved and shared, if not more.

• Persuasive Descriptions

Be clever with the descriptions.  Well, the first thing you can do in order to optimize the description is to have your pin- viewer hooked and mesmerized by the image and the text you put up on this social media platform.

Thereafter, ask them to repin your pin, just like you say “Share if you agree” or “Hit LIKE” on Facebook.

• Engage Your Followers

Don’t just create a Pinterest profile, pin a few images and then disappear.

Update your profile here regularly and interact with the people who visit you there.

Try to interact with them. One of the best ways of doing so is creating a contest for your followers.

People love free gifts. Offer small free gifts (or, larger ones if you can afford to do so) for giving you the most repins.
Not only will it help you get more visibility here but also help you know what your followers want and what you can do to inch closer to them.

Conclusion

Though still in its infancy, the pint sized Pinterest (as I love to call it) is growing by leaps and bounds at present. If you are not using it to get the maximum mileage out of it, you are losing on thousands of potential customers.

If you have any more suggestions to enhance your social media platform using Pinterest, do share them with our readers by leaving behind your valuable comments