Before we proceed to write in detail about article marketing tips, let us first explain what is meant by article marketing.

What is Article Marketing- Meaning

Article marketing means promoting a website or a person over the internet by writing articles about it/him and placing them strategically over the internet.

It forms a part of the overall marketing strategy of the business, aimed at promoting its visibility over the internet.

It consists of writing articles (or getting them written) and distributing them over article directories, as press releases, over various blogs and websites hoping to be able to sell their products and/ or services in the long run by doing so.

By writing content rich articles which are laden with valuable and relevant information and then uploading and promoting such articles, internet marketers hope that the readers will follow the links mentioned and then be impelled to respond to the ‘Call to Action’. Which, of course, involves buying the products or services being offered by him.

While that might sound very easy, it is NOT so. Though it is one of the most commonly methods employed in internet marketing and can yield enviable results if done the right way, it certainly is not among the easiest.

That is because EFFECTIVE article marketing entails a soundly chalked out strategy, effort and expertise.

Since anything worth doing is worth doing it well, here are a few wonderful article marketing tips which can help you lay down a highly effective and successful article marketing strategy.

Reading this article is not going to make you an expert. But we certainly can help you make the right beginning by getting the basics right.

15 Article Marketing Tips for an Effective Article Marketing Strategy

Here are a few article marketing tips without which no article marketing strategy can be expected to yield the desired results even with the best of efforts:

Give Catchy Titles to Articles

The title you give to your article or the headline can help CREATE an interest in your article. It might make a casual onlooker want to read it even if he would not have done so otherwise. Here, you need to keep the readers’ psyche in mind as well as the search engines.

Here are a few article marketing tips to create killer headlines:

1. Look up some good keyword research tool and look for keywords which are likely to get you best results. “Making a pizza”, for instance, gets only 74,000 monthly searches while a similar keyword “How to make a pizza” gets 301,000 searches.
2. Keeping the best keywords in mind, create the shortest possible. “How to make a pizza” is a complete title here.
3. At times you can use more than 1 keyword in your title. You could try “How to make a pizza- Making a pizza at home”. If you do so, place the primary keyword first in the title.
4. Besides the various free and paid keyword research tools, you can also get suggestions regarding titles and keywords from similar blogs, comments left by readers on similar posts and Google term suggestions. It would not be a bad idea to invest in a good Keyword Research tool like the Long Tail Keyword Pro, which can help you get to Page 1 of search engine rankings in not time at all.

See this video to know how this simple and easy to use research tool can help you choose the best  keywords.

Well Written Articles

Needless to say, the articles which you aim to distribute over blogs and websites, over directories or as press releases should be absolutely top notch.

Here are a few quick tips which will help you with that, just in case you missed that:

5.   Try to keep the articles 300-500 words long. Most webmasters think that articles shorter than 300 words are looked down upon by Google, though there is no evidence to support that. At the same time, readers tend to lose all interest if the article goes on and on.

6.  Organize your articles. Arrange them into an Introduction, Article Body and Conclusion.

7.  Keep the paragraphs in the article body short, with no more than 3-5 sentences each. Give them headings wherever possible and highlight them using‘Bold’, ‘Italic’ or ‘Underline’ option.

8.  Pay due attention to syntax, grammar and spellings because they can make all the difference to the impression you create about yourself. Errors like these can make you look unprofessional and careless.

9.  Do not try to insert links where your publisher does not allow you to do so. Read the policies carefully to see where you are allowed to put up links to your website- article body or only the resource box.

Actual Marketing of Articles

Another thing which is of utmost importance in any article marketing strategy is the attention to finer details.

10.  Prefer quality to quantity. I have friends who draw more traffic with 15 odd posts than some struggling bloggers and webmasters do with 150 posts. The secret is doing what you do with 500% effort and NOT resort to cheap tools like article spinners for writing and article submitters for submitting. They will never do you any good.

11.   I have seen the smartest of webmasters submit the same article to various directories. Well, even if they do accept your article inspite of it not being unique, don’t think that you can outsmart the search engines.

There are countless article directories which don’t care two hoots about publishing copied content and greedily accepted whatever came their way. But search engines don’t function like that.
NO search engine will rank duplicate content.

If you want to get traffic and that traffic to convert into sales, you will never make the mistake of submitting duplicate content across many sites.

If you choose to do so, YOU are the loser.

12.  Look for blogs on similar topics. They work best for getting traffic, getting noticed and also getting valuable backlinks. Search for blogs which can give you the best mileage. Meaning thereby, give you the best deals while allowing you to link back to your site. Article body links and that too on specific keywords help a lot- IF not overdone.

13.  Guest posts on blogs in the same niche or on similar topics can actually help you get better and faster results than article directories and article submission.

14.  Include a persuasive call to action. The best article marketing strategy will fall flat if you cannot convince the readers that your product is a must-have for them and that they should have bought it much earlier. There is no point drawing traffic to your site if you cannot make them yearn and crave to buy what you are offering them. They should be unable to think of anything except your products till they have bought them.

15.  Share your article across all the social networking sites where you have a sizeable following.Facebook, Twitter, Google+ and LinkedIn can help draw lots of traffic. You could try Pinterestas well. People spend a lot of times on networking sites these days and if you have catchy titles and good content with images that can help you get initial attention, it would work to your advantage without incurring any cost.

Conclusion

So, now you know what is article marketing.

Not only that, we also shared with you 15 basic article marketing tips which form the backbone of any successful article marketing strategy.

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